Video ads for mobile apps and SaaS
Short 9:16 ads for teams already running Meta and TikTok. Each concept comes with five different openings, built from your own product, so you always have the next test ready.
Founding clients: pay after delivery, first 5 only.
One concept, five openings
Animated preview: a phone shows the same app ad with five different opening lines, one after another.
The same audience sees the same opening again and again, and starts scrolling past it. The fix is new creative, but every new ad needs someone to write it, design it and cut it.
So testing slips. Decisions get made on two or three ads, and the next idea waits for a free week that never comes.
Pick an app and a goal. Watch one concept turn into five ads that open differently. Same product, same offer, five chances to stop the scroll.
You learn whether this ad works. If it doesn’t, you don’t know if the problem was the idea, the first three seconds, or the offer. The next answer is a month away.
For example, three concepts with five hooks each. Compare hooks inside a concept to see which opening holds attention. Compare concepts to see which idea carries. More variants means more questions answered each month.
What you learn depends on your product, audience and budget. We don’t promise results, we make sure you’re never short of things to test.
A 15-second concept we made for ShiftPing, a fictional shift cover app, to show format and pacing. Real client work stays private unless the client agrees to share it.
Goal, offer, audience, what you may claim, logos, product screenshots or footage. A short email is enough.
3–5 business days after we have complete materials. MP4 9:16, each with and without captions, named by concept and hook, like C2_H3.
Two rounds of revisions are included. Send one list of changes, we send back the updated files.
Every batch comes with a short note on how to test it: one variable at a time, equal budget, at least seven days.
No kickoff call, no status meetings. Everything happens in writing, on your schedule.
Each option is good at something. Here’s an honest side-by-side, so you can decide where ad variants should come from.
Founding clients: pay after delivery, first 5 only. Our first five pilot clients pay once the videos are delivered.
$390 one-off
5 variants, about $78 each
One batch to see how we work before you commit to anything.
$990 per month
15 variants, $66 each
A steady supply of new hooks and concepts, planned around your test results.
$1,990 per month
30 variants, about $66 each
For teams testing on several fronts at once. Offered after a pilot, up to 3 clients at a time.
Prices in USD, excluding any applicable tax. Business customers only. All plans are 9:16 format. We don’t guarantee ad performance or platform approval.
Businesses that already run paid social ads, especially mobile apps and SaaS products that need more creative to test than their team can make.
Tell us your app. We look at your current ads, build two concept samples from your own product and share them privately with you. There’s no call and no obligation.
Plans are paid in advance. Founding clients are the exception: our first 5 pilot clients pay after delivery.
Your goal, offer and audience, what you’re allowed to claim, your logo and brand assets, and product screenshots, screen recordings or footage. Delivery time starts once we have everything.
MP4 files in 9:16, each concept with and without captions, named by concept and hook (for example C2_H3), plus a short note on how to test them.
Two rounds are included. Each round is one combined list of changes, sent within 7 days of delivery. Changing the concept after you’ve approved it, or extra rounds, are quoted separately.
No. Briefs, feedback and questions all happen in writing.
We may use AI tools in production. We never create AI people or fake endorsements, and we mark AI-generated imagery in the delivery notes. You are responsible for any labelling of synthetic content that the law or ad platforms require.
Managing your ad accounts or buying media, legal or platform review of your claims, and any guarantee of performance or ad approval.
You receive a licence to use the final videos in your advertising once you have paid in full. See the terms.
You are. We only use claims you can support, and we flag obvious issues we notice.
Unless you opt out in writing, we may show delivered work (without your confidential information) in our portfolio and mention your company name. You can opt out at any time for future use.
We’ll build two concept samples from your own product and send them privately. No call, no obligation.
Opens your email app with the subject “2 free concepts for [your app]”. Or write to hello@hookkiln.com.
I read and answer every email myself.
Valeriu, Hookkiln